Back to school season is still a key shopping moment for students of all ages. Whether they’re paying or their parents are, YPulse’s Back to School Shopping report shows 88% of middle / high students and 69% of college students are planning to do back to school shopping this year. But where the bulk of spending may have gone to notebooks and clothes for older gens, young consumers’ back to school shopping lists now include everything from skincare to new accessories, too. They’ve got their eyes on what’s trending with their peers, but prioritizing the brands and products that reflect their personal style. In YPulse’s 2025 Back to School Shopping report, we explore where young consumers are BTS shopping, how much they’re planning to spend, and what exactly they plan on buying. Our data shows in addition to traditional school supplies, the new essentials this season are viral items straight from their social feeds: Many students plan to buy trendy water bottles this school year Back to school shopping...
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