McDonald’s is turning the Happy Meal into a kid-sized virtual reality experience. The chain is testing a special edition Happy Meal box in Sweden that folds into a VR headset similar to Google Cardboard—kids can insert their smartphones (not included) to play an immersive ski-themed game. Although VR can seem like an individual experience, McDonald’s is hoping the tech will join families together: “Parents can learn more about their children's knowledge and experience of the digital world. And purposeful gaming can also be a great joint activity that helps families interact on equal terms.” (Adweek)
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