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Dupes Make Affordability the Ultimate Flex, According to Gen Z

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Finding a good dupe gives Gen Z a sense of pride—they’re excited to share how little they paid rather than bragging about a big price tag…

TL;DR

  • he majority of young consumers have no shame about buying dupes, and are actually excited to share their budget-friendly finds on social media
  • They're choosing quality dupes over real luxury items, focusing more on value for their money than brand names
  • Many young people don’t feel like they’re sacrificing anything when buying dupes—in fact, they actually prefer a good dupe even if they can afford the real thing
For Gen Z and Millennial shoppers, dupes aren’t just a budget-friendly option—they’re a badge of honor. And dupes don’t have the same definition they might to older gens. Dupes aren’t necessarily a knockoff or a counterfeit, but rather inexpensive alternatives to a product, often a luxury one, ranging from something with a similar vibe or...

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