The Honest Company has created a strong following of Millennial moms by appealing to their values, which the brand says are “safety, charitable causes, and the environment.” They’ve gained millions of followers on social platforms by creating one-on-one relationships with consumers and focusing on personalized storytelling through content marketing.

The Honest Company has created a strong following of Millennial moms by appealing to their values, which the brand says are “safety, charitable causes, and the environment.” They’ve gained millions of followers on social platforms by creating one-on-one relationships with consumers and focusing on personalized storytelling through content marketing. The brand has tailored their e-commerce for today’s busy, multitasking moms by simplifying and streamlining their platforms and products—a vital move for the Ain’t Nobody Got Time For That generation. (eMarketer)