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Thrifting Content is Driving Gen Z’s Love for Secondhand Shopping

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Young people are obsessed with watching thrifting content on social media and it’s inspiring their IRL shopping behavior…

TL;DR

  • Young people love watching thrifting and secondhand shopping content on social media
  • Seeing people score amazing secondhand pieces is motivating young consumers to thrift themselves
  • They want celebrities and influencers in on the trend—hosting their own “shop my closet” secondhand sales
Gone are the days when thrifting was seen as something to hide. For young consumers, secondhand shopping has become the way to show off their personal style (while scoring amazing deals, of course). And they’re taking to social media to brag unashamedly about their latest finds—or to get inspo from others’—turning their thrifting hobby into...

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