Starbucks is holding a roller rink pop-up in the U.K. To engage with young consumers and boost their Starbucks Rewards Membership, the coffee brand is creating roller rink experiences in Manchester and London throughout the summer. We know that young Europeans are all about brand pop-ups: YPulse data shows 73% of 13-39-year-olds are interested in attending them. The event will feature live music sets from three young DJs: Mercedes Benson, DJ R-LO, and Raymond. Other fun activities include a vintage photobooth, a claw machine, and limited-edition summer merch designed by emerging artist Gavin Connell. Starbucks will of course serve drinks during the event, with their focus on promoting new seasonal favorites like the Melon Pearl Refresha, as well as classics like the Caramel Cream Frappuccino. (Verge)
👀 Read more from YPulse: 3 Brands Reaching Young Europeans With Pop-Up Experiences
