Veuve Clicquot wants to take its champagne beyond New Year’s Eve parties and wedding toasts, and into special Millennial moments. A new digital campaign featuring three short films, depicting moments when the champagne can shine (entertaining, making a good impression, and negotiating a deal), was inspired by the woman behind the brand, Madame Clicquot. Taking over the brand at the age of 27 when her husband died unexpectedly in 1805, Clicquot “mirrors many women that we admire today.” The ads are now living on the brand’s Tumblr page, due to its perfect fit for the desired demographic and the ability to “[dig] deeper to discover more content across all the channels.” (Adweek)
