Gen Z’s latest trending fashion item is the Tobie dress from Anthropologie. Move over milkmaid dresses, a new style is taking over Gen Z women’s feeds. Though it was first launched in early 2024, the Tobie dress has recently exploded in popularity thanks to its fit working for different body types, inclusive sizing, and everyday wearability, with fans describing the style as polished yet easy to wear. Fashion influencers like Katie Sturino and Lindsay Silberman have helped fuel the obsession on social media, where it’s even earned the nickname “the summer intern dress.” Both sales and rentals are soaring across URBN platforms, and Nuuly reports record demand for the style. Its modest, structured silhouette trending also reflects a larger cultural moment, as more consumers seem to be gravitating toward more “conservative silhouettes” in fashion. (Glossy)
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