Love Island watch parties are taking over NYC bars. ICYMI, Love Island is Gen Z and Millennials’ “it” show right now, and the gens are taking to social media to rave about (and dissect) the current U.S. season. While it’s been popular reality TV since 2019, young viewers’ obsession with the show really amped up last year, thanks to Season 6’s “PPG” girl group, three fan-favorite female contestants whose friendship took center stage (and helped two of them amass over 2M followers each since being on the show). Bars are cashing in on the popularity by holding watch parties, with some bars, like The Comedy Shop in Greenwich Village, going viral for hosting these weekly events. Posts are showing large crowds full of young people (usually women-only friend groups) and their hilarious reactions to the dramatic show. And fans are selling out the events quickly, with some bars now taking reservations. One side benefit for the show: YPulse data shows 63% of 18-24-year-olds and 48% of 25-34-year-olds say social media influences them to watch a show. (New York Post)
👀 Read more from YPulse: How Social Media Influences Young Viewers’ TV and Movie Picks
