Joke’s on us.

Joke’s on us. On April Fool’s Day, Aerie announced its recently launched #AerieMAN campaign featuring male models of all sizes (which Ypulse, and many others, covered) was: “all in good fun to parody the #AerieReal campaign by Aerie, a leader in body-positive marketing.” Unfortunately for Aerie, most people aren’t laughing. One Twitter user tweeted: “male body acceptance is no laughing matter, especially because the issue already has little visibility. Your 'joke' diluted it further.” Aerie has since backtracked stating: “#AerieMan was not a prank but rather an opportunity for us to raise awareness about body positivity.” (Mic)