Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Back to insights

Seafood-inspired fashion is Gen Z’s latest obsession.

Jun 11 2025

Seafood-inspired fashion is Gen Z’s latest obsession. First it was mermaidcore and coastal grandma getting sea-themed fashion trending—now it’s all about the seafood aisle. Leading the trend is Staud’s viral beaded Tommy bags, specifically the “Staudine” bag—a small beaded purse that resembles a tin of sardines. In addition to the bags, watercolor caviar prints and graphic tees featuring shrimp, oysters, and other sea creatures are making their way into young people’s closets. (We told you briney snacks were both food and fashion!) Seafood-inspired fashion is now a must-have for beach weddings, getaways, and TikTok hauls alike. Even designers like Rachel Antonoff and Damson Madder are diving in with matching sets and hand-painted dresses while fast-fashion sites are flooded with sea motifs. (Marie Claire)

 

👀 Read more from YPulse: Sardines Are Gen Z’s Avocado on The Viral List

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?