Hershey is calling unicorns “the spirit animal of Millennials.” After researching the generation’s fascination with the fictional animal, Hershey concluded that unicorns represent “self confidence, individualism, [and] the ability to achieve personal greatness.”—which echo the generation’s values.

Hershey is calling unicorns “the spirit animal of Millennials.” After researching the generation’s fascination with the fictional animal, Hershey concluded that unicorns represent “self confidence, individualism, [and] the ability to achieve personal greatness.”—which echo the generation’s values. As a result, Hershey is now featuring “empowering unicorns” in a promotional campaign for Ice Breakers. As part of the campaign, they celebrated National Unicorn Day on Twitter with a #UnicornMoment tweet at the top of users’ feeds and a music video featuring—you guessed it—a unicorn. (Business Insider)