Welcome to planet Kylie. Kylie Jenner, the youngest daughter of the Kardashian family, embodies the new celebrity: the 18-year-old has become an online influencer, successful entrepreneur, and “Millennial icon,” simply by creating an aspirational image on social media. Jenner has over 57 million followers on Instagram, where she posts up to 10 photos a day, and is the most-followed celebrity on Snapchat. According to our own Chief Content Officer, MaryLeigh Bliss: “The new definition of fame has everything to do with access….Kylie is the social media native. Giving fans that access through such a huge variety of social media platforms is really easy and natural for her.” (Adweek)
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