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Gen Z is obsessed with the influencer bride who shared her entire wedding on TikTok.

Gen Z is obsessed with the influencer bride who shared her entire wedding on TikTok. This past weekend, influencer Jaz Smith turned her wedding at the iconic Oheka Castle in New York into a full-fledged content source, sharing over 20 videos on TikTok throughout the day—in real time. Surrounded by a guest list packed with fellow content creators, the wedding was dubbed a “royal affair” by fans. Smith carefully planned her content in advance and delegated the task of managing video creation to her assistant, making sure to capture every moment—whether it was a heartfelt speech or the McDonald’s-sponsored after party. According to Smith, documenting the day in real time felt natural—after all, her digital audience played a big part in making the day as lavish as possible, so she wanted them to feel included. (The Cut)

👀 Read more from YPulse: Gen Z and Millennials Are Bringing New Styles, Inspo and Rules to Weddings

 

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