Yoga, journaling, and eating a wholesome farm fresh breakfast: all things most women aren’t doing in the morning. Organic Valley is skewering the Social Media Illusion in a spot revealing what mornings are really like for women. According to the brand: “There seems to be a growing disconnect between the perfect way women's lives are portrayed on social media and in many commercials, and what our busy, hectic lives really look like.” The “Real Morning Report” ad humorously outlines statistics from their survey of working 25-54-year-old women: 36% will re-wear dirty clothes, 33% never make their beds, and only 16% would describe their morning as #blessed. (Adweek)
