Is Gen Z using AI to pick their outfits? In 2025, getting dressed might start with a text to an AI bot instead of a scroll through Pinterest. From young people on TikTok featuring AI-generated outfits in their videos to ChatGPT’s new shopping feature with personalized recs, links, and reviews, Gen Z is using AI to streamline style decisions. According to YPulse, 44% of 13–39-year-olds are interested in using an AI personal shopping assistant—mainly to compare prices (59%), discover new products (51%), and get help with gift ideas (51%). Some critics say looking to AI eliminates the experimentation in fashion and kills personal style. But others—especially smaller businesses who say their brand can be more easily found through AI searches than pay-to-boost search engines—see it as leveling the playing field for brand discovery. (Vogue Business)
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