Millennials can introduce their kids to Barney with a new smoothie pack. In a collaboration between Little Spoon’s DTC snacks and Mattel, who owns Barney, the “Summer of Love” campaign series aims to give this gen of parents a way to share nostalgia with their kids. It features a line of Barney-inspired smoothies, to introduce the characters in new designs, and even limited-edition merch designed for both kids and their parents. In addition to the smoothie collab, Little Spoon teamed up with The Skin Deep to launch a pack of conversation cards designed to spark meaningful chats between parents and their children. While characters like Bluey may dominate kids’ attention today, this collab is a way to bridge generations—offering Millennial parents a chance to revisit something they loved growing up and share that joy with their little ones. (Marketing Dive)
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