Want to connect with Gen Alpha? Show up in their video games.Unlike Millennials who socialized at malls or older Gen Z who connected on social media in their teen days, today’s youngest consumers connect through gaming platforms like Roblox and Fortnite. Young teens and tweens (born 2010 and on) represent $50B in annual spending, which is projected to reach $5.5T by 2029, and they’re using avatars, skins, and in-game purchases as social currency. YPulse’s Tween Study data shows 63% of 8-12-year-olds have already purchased a digital product in a video game, and that habit is only going to continue. To capture this gen’s attention, companies should gamify content with interactive challenges, embrace gaming culture’s visual language, and create meme-worthy moments that reflect their humor. (Variety)
👀 Read more from YPulse: How Gen Z Thinks Brands Should Show Up in Video Games
