Instacart plans to launch a group alcohol delivery app designed to attract Gen Z at parties. The new app, Fizz, allows multiple users to add drinks and snacks to a shared cart, each paying for their own items, with everything delivered together for a flat $5 fee. Beyond just party convenience, Instacart sees Fizz as a gateway to build long-term loyalty by engaging younger users early. The idea is that they’ll use it for small deliveries now, and transition to the main Instacart platform as their lifestyles evolve and they begin shopping more regularly for household essentials. The app features products from grocery and liquor stores already partnered with Instacart, and it’s launching amid growing competition in alcohol delivery from services like DoorDash and Uber Eats. (Ad Age)
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