E.l.f Beauty launched a financial literacy game on Roblox. In collaboration with fintech company Chime, the new experience, “Fortune Island: Earn. Learn. Flex,” teaches young players real-world money skills like budgeting, saving, and investing, all through gameplay. Set on a virtual island, users complete quests, earn virtual currency, and unlock real-world money skills through four stages of financial growth experiences, including real world scenarios, smart investment strategies, budgeting, and more. And with 71% of European 13-39-year-olds saying they find managing finances challenging, and 54% believe fintech tools make it easier, according to YPulse, Fortune Island offers the confidence and tools for them to thrive. (Fashion Network)
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