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The “Caveman Method” skincare routine is going viral on TikTok.

May 05 2025

The “Caveman Method” skincare routine is going viral on TikTok.The regimen doesn’t involve any fancy creams or oils. In fact, it’s all about doing absolutely nothing to their skin, not even washing with water—a total change up from other trendy routines with 10 or more steps. Some creators have gone viral for claiming they’ve adopted the method, saying they’ve seen reduced irritation and normalized oil production, but most experts note that the trend might make skin concerns like acne and clogged pores worse. However, others say that there are benefits to giving their skin a little break from too many products, like rebuilding the skin barrier after harsh exfoliation. But they also note that not washing or rinsing the skin allows bacteria to accumulate, which can cause more irritation. Either way, young people are experimenting with different (and viral) skincare whether because they’re trying to cut down costs on beauty products or they’re hopping on the “natural” wellness wave (looking at you, Beef Tallow). (Her Campus)

👀 Read more from YPulse: Young People Say These Are the Top 10 Beauty Trends Right Now

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