The internet is obsessed with Labubus. If you thought last year’s Sonny Angel shortage was wild, Labubus are the next great collectible toy craze to watch—they’ve even become a fashion trend. The elf-like character with a sharp-toothed smile, released in blind boxes and dressed in everything from macarons to medieval capes, are equal parts eerie and endearing. What started as a niche collectible has turned into a global Gen Z phenomenon, with resale prices skyrocketing (some up to $700) and fans lining up for hours just for a chance to pull a rare one. Whether young people are hunting down a “secret” Labubu or simply craving a hit of childhood joy from the “kind of ugly” plushie, this tiny toy taps into a big trend of young adults buying toys. (Variety)
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