Is Instagram’s new ad roll out smart marketing or, as the CEO of Snapchat described it, “creepy?” The retargeting ads track online shopping habits of users, then show them ads based on products or services they browsed but didn’t end up buying.

Is Instagram’s new ad roll out smart marketing or, as the CEO of Snapchat described it, “creepy?” The retargeting ads track online shopping habits of users, then show them ads based on products or services they browsed but didn’t end up buying. Facebook (owner of Instagram) has renamed them “dynamic ads,” and plans to implement them into the app next week. The social network sees it as an opportunity “drive more shopping for ad partners, particularly on mobile devices.” (Re/code)