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No Permit, No Problem—Lorde’s Surprise Pop-Up on The Viral List

Lorde’s park pop-up, Bella Bloom: the humble #RichTok creator, and the return of the Ice Bucket Challenge are going viral this week…

Written and Edited by the YPulse Editorial Team

Apr 25 2025
North America, Western Europe

KEY TAKEAWAYS

Lorde’s surprise NYC park performance to debut her new single was shut down by police before it even started, but that didn’t stop it
On #RichTok, Becca Bloom is captivating millions by casually sharing her luxe lifestyle that Gen Z viewers find less conceited and obnoxious
The Ice Bucket Challenge is back—this time spotlighting mental health—but not everyone is on board

Lorde debuted a new single at a public park pop-up in NYC Like with the other spontaneous events in the revived town square, which YPulse predicted we’d see more of this year, the singer dropped a simple message to fans: “Meet me in the park. Tonight 7 p.m.” No extra details, not even which park. But thanks to a recent TikTok (her first ever on the platform), of her strolling through Washington Square Park while vibing to her new song, “What Was That,” the location was locked in for real fans. By 6.pm., hundreds had swarmed the park blasting Lorde’s...