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A mom of two has gone viral for her happy Chewbacca video, which has become Facebook Live’s most-watched clip ever.

A mom of two has gone viral for her happy Chewbacca video, which has become Facebook Live’s most-watched clip ever. Last week, Candace Payne utilized the platform’s new live feature to show off her latest purchase from Kohl’s: a Star Wars Chewbacca mask. Her enthusiasm and infectious laugh generated about 101 million views and got the retailer’s attention. Kohl’s teamed up with social agency Huge to deliver piles of Star Wars toys and $2,500 in Kohl’s gift cards to the micro-famous mom as thanks for her loyalty. (Adweek) 

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