Live streaming could transform entertainment as viewing moves from TV sets to apps—and having the right content to attract young viewers will be key. Research by Ampere Analysis found that users of social video apps like Snapchat, Periscope, and Facebook are especially interested in music, horror, kids’ content, and sports. As Gen Z and younger Millennials increasingly use more video sharing and streaming apps, we’ll likely see more deals like Snapchat’s three-year agreement to stream live moments from the Wimbledon tennis tournament, and Twitter’s partnership with the NFL. (The Drum)
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