According to Fast Company, “the future of branding is debranding.” Brands are currently focusing on native advertising for “subtler” marketing, but it might be a shortsighted approach, as telling great stories doesn’t improve product quality.

According to Fast Company, “the future of branding is debranding.” Brands are currently focusing on native advertising for “subtler” marketing, but it might be a shortsighted approach, as telling great stories doesn’t improve product quality. The theory of debranding imagines that “real people and real tones of voice will become the interface between consumers and products again,” and products that offer “something genuinely useful” will win out. In the debranded future, consumer will buy fewer more high quality items, leading brands to be “stripped to [their] core.” (Fast Company)