McDonald’s is next in line with Minecraft Movie collabs. Starting April 1, Happy Meals will include Minecraft-themed toys, scannable codes for an exclusive Minecraft web game, and in-game rewards inspired by A Minecraft Movie. But the collaboration doesn’t stop at kids’ meals—a seperate adult meal will feature collectible trading cards and a special Minecraft add-on pack, complete with McDonaldland mascots and in-game items. The campaign also includes a new ad showcasing “blockified” versions of iconic McDonald’s characters like Grimace and the Hamburglar, who are transported into the Minecraft world. Brands are taking this major opportunity to blend gaming and merchandise to connect with younger audiences—66% of 13-39-year-olds believe all brands should be involved in gaming, and 83% have purchased merch for something they’re a fan of, according to YPulse. (Marketing Dive)
👀 Read more from YPulse: Want to Tap Into Gen Z’s Gaming Worlds? Here’s How 5 Brands Did It
