Gen Z drinks coffee differently than older gens: with tons of creamer. Unlike older generations, Gen Z’s go-to orders often include iced coffee, instant blends, and plenty of creamer—85% of Gen Z coffee drinkers use it, compared to 70% overall. The gen sees coffee as something to personalize, and many experiment with flavored foams, syrups, and mix-ins to create their perfect cup. This shift has major brands like Nestlé rolling out new products—from cold-dissolving instant coffee to flavored foams and liquid espresso concentrates to match the demand for convivence and customization. Plus, instant coffee is now booming thanks to Gen Z’s love for quick and easy options that still feel high-quality. (Fast Company)
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