Speaking of sweatshirts, tween girls all want the Pink Palm Puff. It all started with 17-year-old founder Lily Balaisis, who already had experience selling products online, and knew exactly how to market to her audience. What began as a single hoodie from her brand quickly blew up on TikTok and YouTube, turning into a full-on status symbol for tweens especially. And it’s only grown as the brand teams up with influencers and taps into the Gen Alpha love for all things “preppy”—a style this gen actually associates with comfy clothes. With their pastel colors, cozy fit, and highly coveted unboxing experience (something the brand really focuses on), these $89 sweatshirts have the same viral appeal as Stanley cups—limited drops, high demand, and a must-have factor that keeps kids begging their parents for one. (Business Insider)
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