Ford is giving the standard test drive the Millennial treatment with an Escape the Room experience. To promote the 2017 Ford Escape, test drivers have been invited to an “immersive group gaming experience” at the iconic Moynihan Station in NYC where they will use the new car’s features—like streaming radio and voice-to-text capabilities—to solve puzzles and navigate rooms in the 35,000 square feet space. The experiential strategy is an effort to connect with Millennials in a “culturally relevant way,” and satisfy their desire for “unique shared experiences.” The event sold out in less than 24 hours, and might expand to other cities as well. (MediaPost)
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