Would you drink blue wine? Well, Millennials are reportedly willing to pour a glass! Gik is a blue vino created by a group of Spanish entrepreneurs who wanted to make wine “for real people, not…made by experts to pseudo-connoisseurs.” They mixed red and white wine together and threw in some indigo dye to create a “sweet, chilled” beverage marketed to Spanish Millennials (the “real people”). The anti-pretension marketing includes “an ‘anti-technical sheet’” that suggests Gik be paired with sushi, or nachos and guacamole. (Fox News Latino)
