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Vogue’s Hairspray-themed video starring Gigi Hadid has sparked backlash for lacking plus-size representation. 

Mar 18 2025

Vogue’s Hairspray-themed video starring Gigi Hadid has sparked backlash for lacking plus-size representation. While the video encapsulates the musical’s signature energy with flashy ‘60s aesthetics and a star-studded cast, viewers are arguing that by not casting any plus-size models the homage contradicts the very message of Hairspray. Many also see this as part of a larger trend—Vogue’s own reporting recently noted a decline in size inclusivity on runways, with less than 1% of models being plus-size. Some are calling this the “Ozempic era” of fashion, where the Y2K preference for thinness is back in full force, and even token body diversity is disappearing. While Hadid celebrated the project as a dream come true, for many, the video serves as a reminder that the industry’s progress on body inclusivity may have been more of a trend than a true transformation. (NBC)

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