Seven years ago, sports betting was illegal under federal law—now it’s practically everywhere. In YPulse’s Gen Z Vices trend report, we explored how gambling has exploded with Gen Z, particularly young men. And in our recent Sports and Athletes report, YPulse data backs it up again: 68% of 18-24-year-olds have gambled in some form—whether it’s at the casino, lottery games, or sports betting. And since sports betting became legal, it’s easier (and trendier) than ever. Young people on social media are constantly celebrating their wins (or mourning their losses), which only fuels more interests. The sports betting industry has also begun to aggressively market their apps to pull more people in. Popular podcasts are packed with betting ads, and some the biggest apps ran collabs during the Super Bowl, doing everything to reach this young gen. And it’s working, especially with Gen Z men. Since young adult men (18-24-years-old) are more likely to be sports fans than young women, they’re also more likely to get caught up in the...
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