FanUp, a sports entertainment platform geared at Gen Z, just secured a major investment. Described as a “sports and pop culture gaming platform,” built for Gen Z, women, and casual fans, is now valued nearly $100M. It’s current userbase is 86% Gen Z, keeping it’s young audience engaged with free-to-play contests, exclusive giveaways, and brand-driven prizes. But beyond sports, the platform taps into pop-culture moments like reality TV-inspired getaways, fitting right in with Gen Z and Millennial’s love for binge-worthy entertainment and shared cultural moments. With fresh funding fueling expansion and influencer partnerships, FanUp could change the way young fans connect with sports and entertainment. (Reuters)
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