Disney has “big mobile plans when it comes to short-form digital content.” Disney LOL is a new kids’ app aiming to mimic social media sites like Facebook, where under 13-year-olds are not legally allowed visit.

Disney has “big mobile plans when it comes to short-form digital content.” Disney LOL is a new kids’ app aiming to mimic social media sites like Facebook, where under 13-year-olds are not legally allowed visit. Targeting six to 14-year-olds, LOL will have a feed of content in the form of clips, GIFs, and videos from the Disney Channel, Pixar and Disney XD, “as well as original social content featuring brands like Star Wars and Marvel.” According to the brand, kids want “micro-content feeds that let them dive into things and skip through other stuff.” (Kidscreen)