Kids are getting hooked on YouTube early, and it’s impacting their behavior beyond the screen.

Kids are getting hooked on YouTube early, and it’s impacting their behavior beyond the screen. According to eMarketer, children under the age of 12 are one of “the fastest growing audiences for digital video, growing nearly four times as fast as viewers ages 18 to 24.” Parents report that kids are playing pretend with made up YouTube channels, describing car rides, playtimes, or trips to the supermarket, “as if there’s an imaginary camera trained on them.” (Los Angeles Times)