Prepare yourself: back-to-school season is starting, and clothing retailers “have their work cut out for them.” After a bad holiday season and “bloodbath” first quarter in retail, brands are hopeful that consumers will spend more for BTS than last year, but spending on electronics and experiences is hurting apparel sales.

Prepare yourself: back-to-school season is starting, and clothing retailers “have their work cut out for them.” After a bad holiday season and “bloodbath” first quarter in retail, brands are hopeful that consumers will spend more for BTS than last year, but spending on electronics and experiences is hurting apparel sales. New fashion trends have not been widely adopted so far, and retailers are counting on trends in denim, knits, and bodysuits to “fuel sales as consumers update their wardrobes.” (AdAge)