Barbie will no longer be a material girl living a material world. The iconic doll, who has undergone a makeover over the past year to diversify her appearance, will be further transformed to disassociate her from the pink convertible, dream houses, and plastic stilettos giving her a “Real Housewives” image. To appeal to Millennial parents who value toys that have “purpose and meaning,” Mattel strategists “want to change the focus from what Barbie has to what kind of play activity Barbie enables.” The brand will be releasing President and Vice President Barbie, and an ad showing a young girl playing with Barbies and pretending to be a science professor. (Washington Post)
