Snapchat is the marketing darling of the moment, and brands can learn a lot about why ads are so successful on the platform.

Snapchat is the marketing darling of the moment, and brands can learn a lot about why ads are so successful on the platform. According to Mary Meeker of Kleiner Perkins: “People don’t just tolerate Snapchat ads—they play with them.” That’s because the multiple ad formats in the app are designed not to disrupt, but to add to the experience, and the user interface encourages interaction with them. Sponsored Lenses, which are getting advertisers to hand over the big bucks, are engaging and fun, while geofilters can complement a user’s story. (Recode)