The world’s first online-only dollar store is going after Millennial moms.

The world’s first online-only dollar store is going after Millennial moms. Hollar sells seasonal items, beauty, and toys (its best-selling category) for $2-$5, and has designed their app and website to echo Pinterest’s visual style to make “guiltless buying” feel stylish. The retailer boasts a 50% growth month-to-month, and sees about one million visitors monthly. Of those shoppers, 80% are women, mostly Millennials, moms, or both. Although brick and mortar dollar stores have been thriving with Millennials lately, “none of the big dollar store players” have been able to make their mark on the e-commerce world. (Racked)