NBCUniversal is shrinking down their shows for Snapchat.

NBCUniversal is shrinking down their shows for Snapchat. In a new partnership, NBCUniversal will be creating short-form versions of several of its popular shows for the Snapchat platform, and in return “sell ad products that incorporate Snapchat’s ads” in sponsorship, mobile, and video offerings. The goal is to “reimagine [NBC’s] TV franchises for Snapchat and a mobile-first audience” and feature original content that can only be seen on the app. The first show up to bat will be The Voice on Snapchat, a five-part series that will let users submit performance videos for a chance to appear on the series’s new TV season. (TechCrunch)