For the younger generation, going to college is an Instagram opportunity. A pair of freshman roommates at Ole Miss have gone viral for redesigning their small standard college dorm room to resemble a luxurious palace. Spending on dorm room décor has reportedly increased over the last few years, and extreme dorm makeovers are increasingly common, as evidenced by the 68,296 #dormroom photos on Instagram. The trend is part of a larger pattern of teens seeking more premium experiences from higher education institutions. A Bloomberg analysis of 94 student housing complexes in the U.S. found 80% have swimming pool access, 55% have on-site tanning salons, and 45% have beach volleyball courts. (The Guardian)
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