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Recently launched personal financial site About.com wants to help adulting Millennials.

Recently launched personal financial site About.com wants to help adulting Millennials. Their new vertical The Balance caters to their 18-34-year-old users, who skew female, with advice for big financial decisions like buying insurance and planning for retirement. The site “looks a little like a finance site, but [is] so much nicer and friendlier,” thanks to a clean design, minimal ads, and about 34,000 articles on topics like money hacks and career advice. (Digiday)  

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