Starbucks has launched their first content series, continuing to spotlight social issues.

Starbucks has launched their first content series, continuing to spotlight social issues. Upstanders, which is being marketed to Millennials through Upworthy and Mic.com, will tell inspiring stories from across the country, including a town in Michigan that came together to give every one of its high school students a college scholarship. The series will come in the forms of written stories, videos, and podcasts, and not focus on the Starbucks brand or product but “storytelling in the public interest.” (Advertising Age)