Tiffany is continuing its appeal to younger consumers by “redefining luxury in the digital age.” Their fall campaign marks the brand’s first-ever use of celebrities in advertisements, and features young celebrities like Lupita Nyong’o and Ell Fanning.

Tiffany is continuing its appeal to younger consumers by “redefining luxury in the digital age.” Their fall campaign marks the brand’s first-ever use of celebrities in advertisements, and features young celebrities like Lupita Nyong’o and Ell Fanning. But it’s their new embrace of digital marketing that signifies the biggest shift for the jewelry icon: they are reportedly the first luxury brand to “pioneer” on the platform, with branded geofilters at stores across the US, video ads, and an official profile. (brandchannel)