Neiman Marcus is in full support of the “see now, buy now” retail strategy some brands have been adopting to keep up with impatient young consumers. The retailer has seen sales decline for fourth straight quarters, and is citing an “out-of-sync fashion cycle” as a crucial part of their troubles. Now that just launched collections are “blogged and broadcasted all over the world via social media,” and fast fashion retailers are “delivering trends before ‘authentic runway looks are delivered to stores,’” the retailer is encouraging their vendors to deliver products quickly after release to keep up. (Fashionista)
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