Young consumers have spoken: they want a pair of Spectacles. Last week, Snap (formerly Snapchat) announced their upcoming wearable—a colorful combination of sunglasses and a camera—and demand is reportedly high. A survey by Business Insider found that 31% of Millennials are interested in purchasing the $130 glasses, suggesting a demand for 3 million Spectacles this year. But that demand won’t necessarily be met: the company has chosen to take a “slow approach” to distribution, and plans to offer only a limited amount of product at launch. (Business Insider)
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