Email isn’t dead—they’re a powerful marketing tool for Millennials.

Email isn’t dead—they’re a powerful marketing tool for Millennials. A recent Fluent survey shows almost seven in ten 18-34-year-olds say that their purchase decisions have been occasionally influenced by promotional emails, compared to 63% influenced by social media, news and entertainment website ads, and 56% by promotional text messages. Emails have a stronger impact on young consumers than older generations: 26% of Millennials say promotional emails are influential “all or most of the time” compared to 16% of non-Millennials. (MediaPost)