Kids brand Toca Boca is expanding to streaming video and they are leaving the ads behind.

Kids brand Toca Boca is expanding to streaming video and they are leaving the ads behind. Toca TV is a recently launched video service for kids aged five to nine, to bring the “kind of fun and safe programming zone for kids to TV that it established online.” The service, currently only available as on Apple, will be featuring quality, ad-free content for about $5 a month. Instead of third party advertising, they will be using sponsored product placement and pre-roll, helping alleviate parents’ increasing “concern” over what ads their children are exposed to. (brandchannel)